Negotiation Guide
Opening Offer
$45,974
Fair Price
$47,474
Walk Away Above
$49,622
- • Recent buyers paid ~$4,296 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$46,593
Est. Invoice$48,146
Holdback (est.)$1,553
MSRP (Sticker)$51,770
Asking Price$47,770
Markup-$4,000
Est. Dealer Margin on This Car$1,177
Percentile42% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold5908
Avg Markup-$4,296
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory89 vehicles
Avg Markup (All Models)-$2,573
Avg Markup (F-150)-$3,355
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$1,988
Price History
Jul 9, 2026$50,270 → $47,270(-$3,000)
Aug 6, 2026$47,270 → $47,770(+$500)
Cheaper F-150 STX Inventory
Peoria FordPeoria, AZ
-$5,000$43,31542d
Ferrario FordElmira, NY
-$5,000$47,55568d
Peoria FordPeoria, AZ
-$5,000$43,31568d
Laird Noller Ford, Inc.Topeka, KS
-$4,500$46,8350d
Metro Ford of OKCOklahoma City, OK
-$4,500$47,93542d
Bob Tomes FordMckinney, TX
-$4,500$47,6300d
Tomball Ford, Inc.Tomball, TX
-$4,500$43,1903d
Joe Myers FordHouston, TX
-$4,500$43,19061d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$43,0757d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$47,6607d