Deal Sheet: 2026 F-150 STX

Keyser & Miller Ford, Inc. · Collegeville, PA · VIN: 1FTEW2LP4TKE63700

Negotiation Guide

Opening Offer

$46,912

Fair Price

$48,412

Walk Away Above

$50,486

• Recent buyers paid ~$4,148 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$47,304

Est. Invoice$48,881

Holdback (est.)$1,577

MSRP (Sticker)$52,560

Asking Price$49,060

Markup-$3,500

Est. Dealer Margin on This Car$1,756

Percentile90% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold5984

Avg Markup-$4,148

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell37 days

Dealer Profile

Inventory89 vehicles

Avg Markup (All Models)-$1,840

Avg Markup (F-150)-$3,250

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$2,225

Price History

Aug 6, 2026$48,560 → $49,560(+$1,000)

Aug 19, 2026$49,560 → $49,060(-$500)

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