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Deal Sheet: 2026 F-150 STX
Gurley Leep Ford · South Bend, IN · VIN: 1FTEW2LP4TKE36948
Negotiation Guide
Opening Offer
$49,727
Fair Price
$51,227
Walk Away Above
$53,301
- • Recent buyers paid ~$4,148 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$49,838
Est. Invoice$51,499
Holdback (est.)$1,661
MSRP (Sticker)$55,375
Asking Price$51,375
Markup-$4,000
Est. Dealer Margin on This Car$1,538
Percentile49% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold5984
Avg Markup-$4,148
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory87 vehicles
Avg Markup (All Models)-$951
Avg Markup (F-150)-$4,000
% Below MSRP83%
Avg Days to Sell36 days
Avg Sold Markup-$1,198
Price History
Jul 9, 2026$53,125 → $50,875(-$2,250)
Aug 6, 2026$50,875 → $51,875(+$1,000)
Aug 19, 2026$51,875 → $51,375(-$500)
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