Deal Sheet: 2026 F-150 STX

Don Franklin Ford, Inc. · Columbia, KY · VIN: 1FTEW2LP4TFA64486

This Is Already a Great Deal

Opening Offer

$47,575

Asking Price

$48,305

Max Price

$48,305

• Recent buyers paid ~$2,003 below MSRP
• Sitting 47 days (avg 25) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated
• Asking price is already $1,536 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$47,075

Est. Invoice$48,644

Holdback (est.)$1,569

MSRP (Sticker)$52,305

Asking Price$48,305

Markup-$4,000

Est. Dealer Margin on This Car$1,231

Percentile99% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold5223

Avg Markup-$2,003

Median Markup-$1,500

Best Deal-$8,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell25 days

Dealer Profile

Inventory101 vehicles

Avg Markup (All Models)-$2,203

Avg Markup (F-150)-$3,744

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$750

Price History

Jul 2, 2026$50,805 → $51,305(+$500)

Jul 9, 2026$51,305 → $48,305(-$3,000)

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