Negotiation Guide
Opening Offer
$45,687
Fair Price
$47,187
Walk Away Above
$49,261
- • Recent buyers paid ~$4,148 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$46,202
Est. Invoice$47,742
Holdback (est.)$1,540
MSRP (Sticker)$51,335
Asking Price$47,335
Markup-$4,000
Est. Dealer Margin on This Car$1,134
Percentile49% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold5984
Avg Markup-$4,148
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory26 vehicles
Avg Markup (All Models)-$3,010
Avg Markup (F-150)-$4,333
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$2,583
Price History
Jul 9, 2026$50,335 → $47,335(-$3,000)
Aug 6, 2026$46,835 → $47,835(+$1,000)
Aug 19, 2026$47,835 → $47,335(-$500)
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