Deal Sheet: 2026 F-150 STX

Don Hattan Ford, Inc. · Augusta, KS · VIN: 1FTEW2LP2TKE64313

Negotiation Guide

Opening Offer

$47,477

Fair Price

$48,977

Walk Away Above

$51,051

• Recent buyers paid ~$4,148 below MSRP

Price Breakdown

Est. Dealer Cost$47,813

Est. Invoice$49,406

Holdback (est.)$1,594

MSRP (Sticker)$53,125

Asking Price$49,125

Markup-$4,000

Est. Dealer Margin on This Car$1,313

Percentile49% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold5984

Avg Markup-$4,148

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell37 days

Dealer Profile

Inventory134 vehicles

Avg Markup (All Models)-$2,101

Avg Markup (F-150)-$3,348

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,425

Price History

Aug 6, 2026$48,625 → $49,125(+$500)

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