Negotiation Guide
Opening Offer
$46,317
Fair Price
$47,817
Walk Away Above
$49,891
- • Recent buyers paid ~$4,148 below MSRP
Price Breakdown
Est. Dealer Cost$46,769
Est. Invoice$48,327
Holdback (est.)$1,559
MSRP (Sticker)$51,965
Asking Price$47,965
Markup-$4,000
Est. Dealer Margin on This Car$1,197
Percentile49% of inventory is priced lower
Days on Lot0 days
What Others Paid (Last 30 Days)
Cars Sold5984
Avg Markup-$4,148
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory677 vehicles
Avg Markup (All Models)-$2,341
Avg Markup (F-150)-$3,373
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,156
Cheaper F-150 STX Inventory
Peoria FordPeoria, AZ
-$5,000$43,31549d
Ferrario FordElmira, NY
-$5,000$47,55575d
Paducah Ford, Inc.Paducah, KY
-$4,500$46,3655d
Bob Tomes FordMckinney, TX
-$4,500$47,6305d
Five Star FordNorth Richland Hills, TX
-$4,500$43,1905d
AutoNation Ford Gulf FreewayHouston, TX
-$4,500$43,2805d
Planet FordSpring, TX
-$4,500$47,5405d
Planet FordSpring, TX
-$4,500$43,1905d
Tomball Ford, Inc.Tomball, TX
-$4,500$43,5855d
Tomball Ford, Inc.Tomball, TX
-$4,500$47,0705d