Deal Sheet: 2026 F-150 STX

Crossroads Ford of Fuquay-Varina, Inc. · Fuquay Varina, NC · VIN: 1FTEW2LP1TKE57899

Negotiation Guide

Opening Offer

$46,547

Fair Price

$48,047

Walk Away Above

$50,121

• Recent buyers paid ~$4,148 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$46,976

Est. Invoice$48,541

Holdback (est.)$1,566

MSRP (Sticker)$52,195

Asking Price$48,195

Markup-$4,000

Est. Dealer Margin on This Car$1,220

Percentile49% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold5984

Avg Markup-$4,148

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell37 days

Dealer Profile

Inventory174 vehicles

Avg Markup (All Models)-$2,181

Avg Markup (F-150)-$3,056

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,763

Price History

Aug 6, 2026$47,195 → $48,695(+$1,500)

Aug 19, 2026$48,695 → $48,195(-$500)

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