Deal Sheet: 2026 F-150 STX

Borgman Ford Sales, Inc. · Grandville, MI · VIN: 1FTEW2LP1TFB70040

Negotiation Guide

Opening Offer

$46,197

Fair Price

$47,697

Walk Away Above

$49,771

• Recent buyers paid ~$4,148 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$46,661

Est. Invoice$48,216

Holdback (est.)$1,555

MSRP (Sticker)$51,845

Asking Price$47,845

Markup-$4,000

Est. Dealer Margin on This Car$1,185

Percentile49% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold5984

Avg Markup-$4,148

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell37 days

Dealer Profile

Inventory120 vehicles

Avg Markup (All Models)-$2,808

Avg Markup (F-150)-$4,583

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$2,100

Price History

Aug 6, 2026$47,345 → $48,345(+$1,000)

Aug 15, 2026$48,345 → $47,845(-$500)

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