Negotiation Guide
Opening Offer
$46,492
Fair Price
$47,992
Walk Away Above
$50,066
- • Recent buyers paid ~$4,148 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$46,926
Est. Invoice$48,490
Holdback (est.)$1,564
MSRP (Sticker)$52,140
Asking Price$48,140
Markup-$4,000
Est. Dealer Margin on This Car$1,214
Percentile49% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold5984
Avg Markup-$4,148
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory627 vehicles
Avg Markup (All Models)-$3,153
Avg Markup (F-150)-$4,636
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$2,864
Price History
Aug 6, 2026$47,640 → $48,640(+$1,000)
Aug 19, 2026$48,640 → $48,140(-$500)
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