Negotiation Guide
Opening Offer
$57,672
Fair Price
$59,172
Walk Away Above
$61,246
- • Recent buyers paid ~$4,148 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$56,988
Est. Invoice$58,888
Holdback (est.)$1,900
MSRP (Sticker)$63,320
Asking Price$59,320
Markup-$4,000
Est. Dealer Margin on This Car$2,332
Percentile49% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold5984
Avg Markup-$4,148
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory26 vehicles
Avg Markup (All Models)-$3,010
Avg Markup (F-150)-$4,333
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$2,583
Price History
Aug 19, 2026$59,820 → $59,320(-$500)
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