Negotiation Guide
Opening Offer
$54,157
Fair Price
$55,657
Walk Away Above
$57,731
- • Recent buyers paid ~$4,148 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$53,825
Est. Invoice$55,619
Holdback (est.)$1,794
MSRP (Sticker)$59,805
Asking Price$55,805
Markup-$4,000
Est. Dealer Margin on This Car$1,981
Percentile49% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold5984
Avg Markup-$4,148
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory867 vehicles
Avg Markup (All Models)-$531
Avg Markup (F-150)-$3,500
% Below MSRP39%
Avg Days to Sell31 days
Avg Sold Markup+$419
Price History
Aug 19, 2026$56,305 → $55,805(-$500)
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