Negotiation Guide
Opening Offer
$54,872
Fair Price
$56,372
Walk Away Above
$58,446
- • Recent buyers paid ~$4,148 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$54,468
Est. Invoice$56,284
Holdback (est.)$1,816
MSRP (Sticker)$60,520
Asking Price$56,520
Markup-$4,000
Est. Dealer Margin on This Car$2,052
Percentile49% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold5984
Avg Markup-$4,148
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory17 vehicles
Avg Markup (All Models)-$2,500
Avg Markup (F-150)-$4,650
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
Price History
Jul 9, 2026$58,270 → $56,020(-$2,250)
Aug 6, 2026$56,020 → $57,020(+$1,000)
Aug 19, 2026$57,020 → $56,520(-$500)
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