Negotiation Guide
Opening Offer
$43,137
Fair Price
$44,637
Walk Away Above
$46,711
- • Recent buyers paid ~$4,148 below MSRP
Price Breakdown
Est. Dealer Cost$43,907
Est. Invoice$45,370
Holdback (est.)$1,464
MSRP (Sticker)$48,785
Asking Price$44,785
Markup-$4,000
Est. Dealer Margin on This Car$879
Percentile49% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold5984
Avg Markup-$4,148
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory222 vehicles
Avg Markup (All Models)-$2,044
Avg Markup (F-150)-$3,051
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,714
Price History
Aug 6, 2026$43,785 → $44,785(+$1,000)
Cheaper F-150 STX Inventory
Peoria FordPeoria, AZ
-$5,000$43,31549d
Ferrario FordElmira, NY
-$5,000$47,55575d
Paducah Ford, Inc.Paducah, KY
-$4,500$46,3655d
Bob Tomes FordMckinney, TX
-$4,500$47,6305d
Five Star FordNorth Richland Hills, TX
-$4,500$43,1905d
AutoNation Ford Gulf FreewayHouston, TX
-$4,500$43,2805d
Planet FordSpring, TX
-$4,500$47,5405d
Planet FordSpring, TX
-$4,500$43,1905d
Tomball Ford, Inc.Tomball, TX
-$4,500$43,5855d
Tomball Ford, Inc.Tomball, TX
-$4,500$47,0705d