Negotiation Guide
Opening Offer
$41,921
Fair Price
$43,421
Walk Away Above
$45,556
- • Recent buyers paid ~$4,296 below MSRP
Price Breakdown
Est. Dealer Cost$42,921
Est. Invoice$44,352
Holdback (est.)$1,431
MSRP (Sticker)$47,690
Asking Price$43,690
Markup-$4,000
Est. Dealer Margin on This Car$769
Percentile42% of inventory is priced lower
Days on Lot15 days
What Others Paid (Last 30 Days)
Cars Sold5908
Avg Markup-$4,296
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory472 vehicles
Avg Markup (All Models)-$2,439
Avg Markup (F-150)-$3,740
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,608
Cheaper F-150 STX Inventory
Peoria FordPeoria, AZ
-$5,000$43,31542d
Ferrario FordElmira, NY
-$5,000$47,55568d
Peoria FordPeoria, AZ
-$5,000$43,31568d
Laird Noller Ford, Inc.Topeka, KS
-$4,500$46,8350d
Metro Ford of OKCOklahoma City, OK
-$4,500$47,93542d
Bob Tomes FordMckinney, TX
-$4,500$47,6300d
Tomball Ford, Inc.Tomball, TX
-$4,500$43,1903d
Joe Myers FordHouston, TX
-$4,500$43,19061d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$43,0757d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$47,6607d