Deal Sheet: 2026 F-150 STX

Greenway Ford, Inc. · Orlando, FL · VIN: 1FTEW2KP5TKE64002

Negotiation Guide

Opening Offer

$42,867

Fair Price

$44,367

Walk Away Above

$46,441

• Recent buyers paid ~$4,148 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$43,664

Est. Invoice$45,119

Holdback (est.)$1,455

MSRP (Sticker)$48,515

Asking Price$44,515

Markup-$4,000

Est. Dealer Margin on This Car$852

Percentile49% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold5984

Avg Markup-$4,148

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell37 days

Dealer Profile

Inventory527 vehicles

Avg Markup (All Models)-$2,041

Avg Markup (F-150)-$3,476

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,710

Price History

Aug 6, 2026$44,515 → $45,515(+$1,000)

Aug 15, 2026$45,515 → $44,515(-$1,000)

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