Negotiation Guide
Opening Offer
$47,598
Fair Price
$49,098
Walk Away Above
$50,217
- • Recent buyers paid ~$2,237 below MSRP
Price Breakdown
Est. Dealer Cost$46,202
Est. Invoice$47,742
Holdback (est.)$1,540
MSRP (Sticker)$51,335
Asking Price$49,335
Markup-$2,000
Est. Dealer Margin on This Car$3,134
Percentile32% of inventory is priced lower
Days on Lot8 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory291 vehicles
Avg Markup (All Models)-$2,103
Avg Markup (F-150)-$3,540
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$1,224
Cheaper F-150 XL Inventory
Bill Utter FordDenton, TX
-$2,500$46,0903d
Grand Prairie FordGrand Prairie, TX
-$2,500$41,0753d
Sam Pack's Five Star FordCarrollton, TX
-$2,500$39,8803d
Clay Cooley FordArlington, TX
-$2,500$39,8803d
Five Star FordNorth Richland Hills, TX
-$2,500$39,8803d
Five Star FordNorth Richland Hills, TX
-$2,500$41,0753d
Randall Reed's Planet FordHumble, TX
-$2,500$39,8803d
Randall Reed's Planet FordHumble, TX
-$2,500$39,8803d
Friendly FordCrosby, TX
-$2,500$44,8953d
Friendly FordCrosby, TX
-$2,500$46,0903d