Negotiation Guide
Opening Offer
$47,503
Fair Price
$49,003
Walk Away Above
$50,122
- • Recent buyers paid ~$2,237 below MSRP
Price Breakdown
Est. Dealer Cost$46,116
Est. Invoice$47,653
Holdback (est.)$1,537
MSRP (Sticker)$51,240
Asking Price$49,240
Markup-$2,000
Est. Dealer Margin on This Car$3,124
Percentile32% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory477 vehicles
Avg Markup (All Models)-$2,448
Avg Markup (F-150)-$3,756
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,617
Cheaper F-150 XL Inventory
Bill Utter FordDenton, TX
-$2,500$46,0903d
Grand Prairie FordGrand Prairie, TX
-$2,500$41,0753d
Sam Pack's Five Star FordCarrollton, TX
-$2,500$39,8803d
Clay Cooley FordArlington, TX
-$2,500$39,8803d
Five Star FordNorth Richland Hills, TX
-$2,500$39,8803d
Five Star FordNorth Richland Hills, TX
-$2,500$41,0753d
Randall Reed's Planet FordHumble, TX
-$2,500$39,8803d
Randall Reed's Planet FordHumble, TX
-$2,500$39,8803d
Friendly FordCrosby, TX
-$2,500$44,8953d
Friendly FordCrosby, TX
-$2,500$46,0903d