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Deal Sheet: 2026 F-150 XL
Bob Moore Ford · Oklahoma City, OK · VIN: 1FTEW1LP0TKE68791
Negotiation Guide
Opening Offer
$47,698
Fair Price
$49,198
Walk Away Above
$50,317
- • Recent buyers paid ~$2,237 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$46,292
Est. Invoice$47,835
Holdback (est.)$1,543
MSRP (Sticker)$51,435
Asking Price$49,435
Markup-$2,000
Est. Dealer Margin on This Car$3,144
Percentile32% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory197 vehicles
Avg Markup (All Models)-$1,819
Avg Markup (F-150)-$2,818
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$1,610
Price History
Aug 6, 2026$48,935 → $49,435(+$500)
Aug 9, 2026$49,435 → $51,435(+$2,000)
Aug 12, 2026$51,435 → $49,435(-$2,000)
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