Negotiation Guide
Opening Offer
$42,993
Fair Price
$44,493
Walk Away Above
$45,612
- • Recent buyers paid ~$2,237 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$42,057
Est. Invoice$43,459
Holdback (est.)$1,402
MSRP (Sticker)$46,730
Asking Price$44,730
Markup-$2,000
Est. Dealer Margin on This Car$2,673
Percentile32% of inventory is priced lower
Days on Lot5 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory197 vehicles
Avg Markup (All Models)-$1,543
Avg Markup (F-150)-$2,662
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$1,638
Price History
Aug 15, 2026$45,230 → $44,730(-$500)
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