Negotiation Guide
Opening Offer
$45,403
Fair Price
$46,903
Walk Away Above
$48,022
- • Recent buyers paid ~$2,237 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$44,226
Est. Invoice$45,700
Holdback (est.)$1,474
MSRP (Sticker)$49,140
Asking Price$47,140
Markup-$2,000
Est. Dealer Margin on This Car$2,914
Percentile32% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory149 vehicles
Avg Markup (All Models)-$2,302
Avg Markup (F-150)-$3,647
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$2,633
Price History
Jul 9, 2026$48,140 → $46,640(-$1,500)
Aug 6, 2026$46,640 → $47,140(+$500)
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