Negotiation Guide
Opening Offer
$45,460
Fair Price
$46,960
Walk Away Above
$48,285
- • Recent buyers paid ~$2,237 below MSRP
- • Sitting 66 days (avg 36) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$44,649
Est. Invoice$46,137
Holdback (est.)$1,488
MSRP (Sticker)$49,610
Asking Price$47,610
Markup-$2,000
Est. Dealer Margin on This Car$2,961
Percentile32% of inventory is priced lower
Days on Lot66 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory187 vehicles
Avg Markup (All Models)-$2,754
Avg Markup (F-150)-$3,758
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,793
Price History
Jul 9, 2026$48,610 → $47,110(-$1,500)
Aug 6, 2026$47,110 → $47,610(+$500)
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