Negotiation Guide
Opening Offer
$44,710
Fair Price
$46,210
Walk Away Above
$47,580
- • Recent buyers paid ~$2,237 below MSRP
- • Sitting 73 days (avg 36) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$44,055
Est. Invoice$45,524
Holdback (est.)$1,469
MSRP (Sticker)$48,950
Asking Price$46,950
Markup-$2,000
Est. Dealer Margin on This Car$2,895
Percentile32% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory69 vehicles
Avg Markup (All Models)-$2,036
Avg Markup (F-150)-$3,659
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$2,594
Price History
Jul 9, 2026$47,950 → $46,450(-$1,500)
Aug 6, 2026$46,450 → $46,950(+$500)
Cheaper F-150 XL Inventory
Bill Utter FordDenton, TX
-$2,500$46,0903d
Grand Prairie FordGrand Prairie, TX
-$2,500$41,0753d
Sam Pack's Five Star FordCarrollton, TX
-$2,500$39,8803d
Clay Cooley FordArlington, TX
-$2,500$39,8803d
Five Star FordNorth Richland Hills, TX
-$2,500$39,8803d
Five Star FordNorth Richland Hills, TX
-$2,500$41,0753d
Randall Reed's Planet FordHumble, TX
-$2,500$39,8803d
Randall Reed's Planet FordHumble, TX
-$2,500$39,8803d
Friendly FordCrosby, TX
-$2,500$44,8953d
Friendly FordCrosby, TX
-$2,500$46,0903d