Negotiation Guide
Opening Offer
$47,380
Fair Price
$48,880
Walk Away Above
$50,228
- • Recent buyers paid ~$2,237 below MSRP
- • Sitting 68 days (avg 36) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$46,418
Est. Invoice$47,965
Holdback (est.)$1,547
MSRP (Sticker)$51,575
Asking Price$49,575
Markup-$2,000
Est. Dealer Margin on This Car$3,158
Percentile32% of inventory is priced lower
Days on Lot68 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory283 vehicles
Avg Markup (All Models)-$2,138
Avg Markup (F-150)-$3,589
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$2,149
Price History
Jul 9, 2026$50,575 → $49,075(-$1,500)
Aug 6, 2026$49,075 → $49,575(+$500)
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