Negotiation Guide
Opening Offer
$45,234
Fair Price
$46,734
Walk Away Above
$48,072
- • Recent buyers paid ~$2,237 below MSRP
- • Sitting 68 days (avg 36) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$44,469
Est. Invoice$45,951
Holdback (est.)$1,482
MSRP (Sticker)$49,410
Asking Price$47,410
Markup-$2,000
Est. Dealer Margin on This Car$2,941
Percentile32% of inventory is priced lower
Days on Lot68 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory132 vehicles
Avg Markup (All Models)-$2,294
Avg Markup (F-150)-$3,472
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$1,952
Price History
Jul 9, 2026$48,410 → $46,910(-$1,500)
Aug 6, 2026$46,910 → $47,410(+$500)
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