Deal Sheet: 2026 F-150 XL

Group 1 Ford of Rockwall · Rockwall, TX · VIN: 1FTEW1K58TKE73642

Negotiation Guide

Opening Offer

$45,588

Fair Price

$47,088

Walk Away Above

$48,207

• Recent buyers paid ~$2,237 below MSRP

Price Breakdown

Est. Dealer Cost$44,393

Est. Invoice$45,872

Holdback (est.)$1,480

MSRP (Sticker)$49,325

Asking Price$47,325

Markup-$2,000

Est. Dealer Margin on This Car$2,933

Percentile32% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold986

Avg Markup-$2,237

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell36 days

Dealer Profile

Inventory388 vehicles

Avg Markup (All Models)-$2,272

Avg Markup (F-150)-$3,391

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,836

Price History

Aug 6, 2026$46,825 → $47,325(+$500)

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