Negotiation Guide
Opening Offer
$45,686
Fair Price
$47,186
Walk Away Above
$48,463
- • Recent buyers paid ~$2,237 below MSRP
- • Sitting 59 days (avg 36) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$44,766
Est. Invoice$46,258
Holdback (est.)$1,492
MSRP (Sticker)$49,740
Asking Price$47,740
Markup-$2,000
Est. Dealer Margin on This Car$2,974
Percentile32% of inventory is priced lower
Days on Lot59 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory476 vehicles
Avg Markup (All Models)-$846
Avg Markup (F-150)-$3,531
% Below MSRP84%
Avg Days to Sell34 days
Avg Sold Markup-$1,123
Price History
Jul 9, 2026$48,740 → $47,240(-$1,500)
Aug 6, 2026$47,240 → $47,740(+$500)
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