Negotiation Guide
Opening Offer
$46,012
Fair Price
$47,512
Walk Away Above
$48,888
- • Recent buyers paid ~$2,237 below MSRP
- • Sitting 73 days (avg 36) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$45,239
Est. Invoice$46,746
Holdback (est.)$1,508
MSRP (Sticker)$50,265
Asking Price$48,265
Markup-$2,000
Est. Dealer Margin on This Car$3,027
Percentile32% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory349 vehicles
Avg Markup (All Models)-$1,944
Avg Markup (F-150)-$3,578
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$1,724
Price History
Jul 9, 2026$49,265 → $47,765(-$1,500)
Aug 6, 2026$47,765 → $48,265(+$500)
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