This Is Already a Great Deal
Opening Offer
$36,937
Asking Price
$37,985
Max Price
$37,985
- • Recent buyers paid ~$882 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,618 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,437
Est. Invoice$37,651
Holdback (est.)$1,215
MSRP (Sticker)$40,485
Asking Price$37,985
Markup-$2,500
Est. Dealer Margin on This Car$1,549
Percentile37% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold1236
Avg Markup-$882
Median Markup$0
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell24 days
Dealer Profile
Inventory77 vehicles
Avg Markup (All Models)-$1,500
Avg Markup (Ranger)-$2,500
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$964
Price History
Jul 9, 2026$40,485 → $37,985(-$2,500)
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