Negotiation Guide
Opening Offer
$36,746
Fair Price
$38,246
Walk Away Above
$38,523
- • Recent buyers paid ~$554 below MSRP
Price Breakdown
Est. Dealer Cost$34,920
Est. Invoice$36,084
Holdback (est.)$1,164
MSRP (Sticker)$38,800
Asking Price$38,800
Markup$0
Est. Dealer Margin on This Car$3,880
Percentile100% of inventory is priced lower
Days on Lot23 days
What Others Paid (Last 30 Days)
Cars Sold1018
Avg Markup-$554
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell16 days
Dealer Profile
Inventory41 vehicles
Avg Markup (All Models)+$220
Avg Markup (Ranger)$0
% Below MSRP71%
Avg Days to Sell15 days
Avg Sold Markup-$433
Cheaper Ranger XL Inventory
Sanderson FordGlendale, AZ
-$2,000$34,20023d
Perry Ford of National CityNational City, CA
-$2,000$34,67523d
Fritts FordRiverside, CA
-$2,000$36,64023d
Fritts FordRiverside, CA
-$2,000$37,03523d
Joe Hall FordLewiston, ID
-$2,000$37,67523d
Akins FordWinder, GA
-$2,000$33,87023d
Akins FordWinder, GA
-$2,000$33,24523d
Gilbert FordOkeechobee, FL
-$2,000$33,39023d
Weikert Ford IncLake Wales, FL
-$2,000$33,39023d
Cole Ford, LLCColdwater, MI
-$2,000$38,24023d