This Is Already a Great Deal
Opening Offer
$36,946
Asking Price
$37,995
Max Price
$37,995
- • Recent buyers paid ~$909 below MSRP
- • Sitting 46 days (avg 25) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,251 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,446
Est. Invoice$37,660
Holdback (est.)$1,215
MSRP (Sticker)$40,495
Asking Price$37,995
Markup-$2,500
Est. Dealer Margin on This Car$1,550
Percentile37% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1129
Avg Markup-$909
Median Markup$0
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory226 vehicles
Avg Markup (All Models)-$2,905
Avg Markup (Ranger)-$3,143
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$767
Price History
Jul 9, 2026$40,495 → $37,995(-$2,500)
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