This Is Already a Great Deal
Opening Offer
$37,364
Asking Price
$38,520
Max Price
$38,520
- • Recent buyers paid ~$909 below MSRP
- • Asking price is already $1,091 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,468
Est. Invoice$37,684
Holdback (est.)$1,216
MSRP (Sticker)$40,520
Asking Price$38,520
Markup-$2,000
Est. Dealer Margin on This Car$2,052
Percentile100% of inventory is priced lower
Days on Lot9 days
What Others Paid (Last 30 Days)
Cars Sold1129
Avg Markup-$909
Median Markup$0
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory225 vehicles
Avg Markup (All Models)+$658
Avg Markup (Ranger)-$2,000
% Below MSRP59%
Avg Days to Sell19 days
Avg Sold Markup-$1,008
Cheaper Ranger XL Inventory
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-$4,000$35,45046d
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Gallatin FordGallatin, TN
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-$4,000$32,89546d