This Is Already a Great Deal
Opening Offer
$36,887
Asking Price
$37,930
Max Price
$37,930
- • Recent buyers paid ~$909 below MSRP
- • Sitting 46 days (avg 25) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,251 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,387
Est. Invoice$37,600
Holdback (est.)$1,213
MSRP (Sticker)$40,430
Asking Price$37,930
Markup-$2,500
Est. Dealer Margin on This Car$1,543
Percentile37% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1129
Avg Markup-$909
Median Markup$0
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory54 vehicles
Avg Markup (All Models)-$2,926
Avg Markup (Ranger)-$2,500
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$1,045
Price History
Jul 9, 2026$40,430 → $37,930(-$2,500)
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