Deal Sheet: 2026 Ranger LARIAT

Sullivan Ford, Inc. · Brookhaven, MS · VIN: 1FTER4KP1TLE21919

This Is Already a Great Deal

Opening Offer

$51,589

Asking Price

$53,185

Max Price

$53,185

• Recent buyers paid ~$943 below MSRP
• Asking price is already $1,557 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$50,117

Est. Invoice$51,787

Holdback (est.)$1,671

MSRP (Sticker)$55,685

Asking Price$53,185

Markup-$2,500

Est. Dealer Margin on This Car$3,069

Percentile32% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold594

Avg Markup-$943

Median Markup$0

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell24 days

Dealer Profile

Inventory59 vehicles

Avg Markup (All Models)-$2,237

Avg Markup (Ranger)-$3,500

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$1,568

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