Negotiation Guide
Opening Offer
$33,886
Fair Price
$35,386
Walk Away Above
$35,663
- • Recent buyers paid ~$554 below MSRP
Price Breakdown
Est. Dealer Cost$32,346
Est. Invoice$33,424
Holdback (est.)$1,078
MSRP (Sticker)$35,940
Asking Price$35,940
Markup$0
Est. Dealer Margin on This Car$3,594
Percentile100% of inventory is priced lower
Days on Lot23 days
What Others Paid (Last 30 Days)
Cars Sold1018
Avg Markup-$554
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell16 days
Dealer Profile
Inventory381 vehicles
Avg Markup (All Models)-$219
Avg Markup (Ranger)$0
% Below MSRP83%
Avg Days to Sell18 days
Avg Sold Markup-$603
Cheaper Ranger XL Inventory
Sanderson FordGlendale, AZ
-$2,000$34,20023d
Perry Ford of National CityNational City, CA
-$2,000$34,67523d
Fritts FordRiverside, CA
-$2,000$36,64023d
Fritts FordRiverside, CA
-$2,000$37,03523d
Joe Hall FordLewiston, ID
-$2,000$37,67523d
Akins FordWinder, GA
-$2,000$33,87023d
Akins FordWinder, GA
-$2,000$33,24523d
Gilbert FordOkeechobee, FL
-$2,000$33,39023d
Weikert Ford IncLake Wales, FL
-$2,000$33,39023d
Cole Ford, LLCColdwater, MI
-$2,000$38,24023d