Deal Sheet: 2026 Super Duty F-350 Platinum

Sons Ford of Auburn · Auburn, AL · VIN: 1FT8W3BT7TEF32721

Negotiation Guide

Opening Offer

$97,710

Fair Price

$99,210

Walk Away Above

$99,220

• Recent buyers paid ~$20 below MSRP

Price Breakdown

Est. Dealer Cost$89,307

Est. Invoice$92,284

Holdback (est.)$2,977

MSRP (Sticker)$99,230

Asking Price$99,230

Markup$0

Est. Dealer Margin on This Car$9,923

Percentile100% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold1022

Avg Markup-$20

Median Markup$0

Best Deal-$2,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell36 days

Dealer Profile

Inventory278 vehicles

Avg Markup (All Models)-$1,209

Avg Markup (Super Duty)-$1,000

% Below MSRP87%

Avg Days to Sell34 days

Avg Sold Markup-$675

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