Deal Sheet: 2026 Super Duty F-350 King Ranch

Coccia Ford · Wilkes-Barre, PA · VIN: 1FT8W3BT5TEF26285

Negotiation Guide

Opening Offer

$98,302

Fair Price

$99,802

Walk Away Above

$99,811

• Recent buyers paid ~$18 below MSRP

Price Breakdown

Est. Dealer Cost$89,838

Est. Invoice$92,833

Holdback (est.)$2,995

MSRP (Sticker)$99,820

Asking Price$99,820

Markup$0

Est. Dealer Margin on This Car$9,982

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold562

Avg Markup-$18

Median Markup$0

Best Deal-$2,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory153 vehicles

Avg Markup (All Models)+$1,085

Avg Markup (Super Duty)-$1,714

% Below MSRP57%

Avg Days to Sell23 days

Avg Sold Markup-$629

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