Deal Sheet: 2026 Super Duty F-350 Platinum

Norm Reeves Ford Lincoln · Cerritos, CA · VIN: 1FT8W3BM7TEC98976

Negotiation Guide

Opening Offer

$99,788

Fair Price

$101,288

Walk Away Above

$101,824

• Recent buyers paid ~$20 below MSRP
• Sitting 73 days (avg 36) — extra leverage

Price Breakdown

Est. Dealer Cost$92,124

Est. Invoice$95,195

Holdback (est.)$3,071

MSRP (Sticker)$102,360

Asking Price$102,360

Markup$0

Est. Dealer Margin on This Car$10,236

Percentile100% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold1022

Avg Markup-$20

Median Markup$0

Best Deal-$2,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell36 days

Dealer Profile

Inventory474 vehicles

Avg Markup (All Models)-$1,603

Avg Markup (Super Duty)-$750

% Below MSRP93%

Avg Days to Sell35 days

Avg Sold Markup-$1,624

Cheaper Super Duty F-350 Platinum Inventory

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-$2,500$101,14517d

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-$2,500$97,99573d

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-$2,500$100,47573d