Deal Sheet: 2026 Super Duty F-350 Platinum

Heritage Ford of Vernal, Inc. · Vernal, UT · VIN: 1FT8W3BM6TED73442

Negotiation Guide

Opening Offer

$99,590

Fair Price

$101,090

Walk Away Above

$101,625

• Recent buyers paid ~$20 below MSRP
• Sitting 73 days (avg 36) — extra leverage

Price Breakdown

Est. Dealer Cost$91,944

Est. Invoice$95,009

Holdback (est.)$3,065

MSRP (Sticker)$102,160

Asking Price$102,160

Markup$0

Est. Dealer Margin on This Car$10,216

Percentile100% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold1022

Avg Markup-$20

Median Markup$0

Best Deal-$2,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell36 days

Dealer Profile

Inventory72 vehicles

Avg Markup (All Models)-$1,618

Avg Markup (Super Duty)-$806

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,342

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