Deal Sheet: 2026 Super Duty F-350 Platinum

Mullinax Ford · Apopka, FL · VIN: 1FT8W3BM5TEE13963

Negotiation Guide

Opening Offer

$98,155

Fair Price

$99,655

Walk Away Above

$100,183

• Recent buyers paid ~$20 below MSRP
• Sitting 73 days (avg 36) — extra leverage

Price Breakdown

Est. Dealer Cost$90,639

Est. Invoice$93,660

Holdback (est.)$3,021

MSRP (Sticker)$100,710

Asking Price$100,710

Markup$0

Est. Dealer Margin on This Car$10,071

Percentile100% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold1022

Avg Markup-$20

Median Markup$0

Best Deal-$2,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell36 days

Dealer Profile

Inventory814 vehicles

Avg Markup (All Models)-$987

Avg Markup (Super Duty)-$552

% Below MSRP82%

Avg Days to Sell30 days

Avg Sold Markup-$565

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