Deal Sheet: 2026 Super Duty F-350 LARIAT

Ed Kenley Ford Inc · Layton, UT · VIN: 1FT8W3BM5TEC09471

Negotiation Guide

Opening Offer

$99,106

Fair Price

$100,606

Walk Away Above

$101,408

• Recent buyers paid ~$709 below MSRP
• Sitting 75 days (avg 40) — extra leverage

Price Breakdown

Est. Dealer Cost$91,989

Est. Invoice$95,055

Holdback (est.)$3,066

MSRP (Sticker)$102,210

Asking Price$101,210

Markup-$1,000

Est. Dealer Margin on This Car$9,221

Percentile100% of inventory is priced lower

Days on Lot75 days

What Others Paid (Last 30 Days)

Cars Sold2278

Avg Markup-$709

Median Markup-$1,000

Best Deal-$2,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory208 vehicles

Avg Markup (All Models)-$1,928

Avg Markup (Super Duty)-$876

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$1,561

Cheaper Super Duty F-350 LARIAT Inventory

Ed Kenley Ford IncLayton, UT

-$2,500$87,38575d

North County FordVista, CA

-$2,500$94,42075d

Gallatin FordGallatin, TN

-$2,500$82,23075d

Johnson Ford, Inc.Atmore, AL

-$2,500$94,12075d

Randall Reed's Planet FordHumble, TX

-$2,500$89,04075d

Fairway FordGreenville, SC

-$2,500$92,9000d

Fairway FordGreenville, SC

-$2,500$90,3050d

Deacon Jones FordGoldsboro, NC

-$2,500$89,30575d

McCandless Ford Meadville, Inc.Meadville, PA

-$2,500$92,06075d

Bryden Ford, Inc.Durand, IL

-$2,500$89,81075d