Deal Sheet: 2026 Super Duty F-250 Platinum

Heller Ford Sales Inc · El Paso, IL · VIN: 1FT8W2BT4TED29375

Negotiation Guide

Opening Offer

$95,869

Fair Price

$97,369

Walk Away Above

$97,830

• Recent buyers paid ~$15 below MSRP
• Sitting 73 days (avg 38) — extra leverage

Price Breakdown

Est. Dealer Cost$88,461

Est. Invoice$91,410

Holdback (est.)$2,949

MSRP (Sticker)$98,290

Asking Price$98,290

Markup$0

Est. Dealer Margin on This Car$9,829

Percentile100% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold1135

Avg Markup-$15

Median Markup$0

Best Deal-$2,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell38 days

Dealer Profile

Inventory177 vehicles

Avg Markup (All Models)-$1,955

Avg Markup (Super Duty)-$605

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,912

Cheaper Super Duty F-250 Platinum Inventory

Sunrise FordFort Pierce, FL

-$2,500$95,10012d

Permian FordHobbs, NM

-$2,500$98,88073d

Wade FordSmyrna, GA

-$2,500$97,29073d

Crossroads Ford of SumterSumter, SC

-$2,500$95,97073d

Perry Ford of National CityNational City, CA

-$2,500$95,54073d

Hamilton FordClovis, NM

-$2,500$91,51068d

Hutchinson Ford of ForsythForsyth, GA

-$2,500$96,20573d

Suburban Ford of Sterling HeightsSterling Heights, MI

-$2,500$94,06573d

O'Brien FordShelbyville, KY

-$2,500$94,07573d

Sunrise Ford of FontanaFontana, CA

-$2,500$94,84073d