Deal Sheet: 2026 Super Duty F-250 Platinum

Sheehy Ford of Richmond · Richmond, VA · VIN: 1FT8W2BM8TEF17860

Negotiation Guide

Opening Offer

$104,588

Fair Price

$106,088

Walk Away Above

$106,099

• Recent buyers paid ~$22 below MSRP

Price Breakdown

Est. Dealer Cost$95,499

Est. Invoice$98,682

Holdback (est.)$3,183

MSRP (Sticker)$106,110

Asking Price$106,110

Markup$0

Est. Dealer Margin on This Car$10,611

Percentile100% of inventory is priced lower

Days on Lot28 days

What Others Paid (Last 30 Days)

Cars Sold1358

Avg Markup-$22

Median Markup$0

Best Deal-$2,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell35 days

Dealer Profile

Inventory385 vehicles

Avg Markup (All Models)-$2,040

Avg Markup (Super Duty)-$815

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,420

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-$2,500$91,51050d