Deal Sheet: 2026 Super Duty F-250 Platinum

Gray-Daniels Ford · Brandon, MS · VIN: 1FT8W2BM7TEE77173

Negotiation Guide

Opening Offer

$98,628

Fair Price

$100,128

Walk Away Above

$100,139

• Recent buyers paid ~$22 below MSRP

Price Breakdown

Est. Dealer Cost$90,135

Est. Invoice$93,140

Holdback (est.)$3,005

MSRP (Sticker)$100,150

Asking Price$100,150

Markup$0

Est. Dealer Margin on This Car$10,015

Percentile100% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold1358

Avg Markup-$22

Median Markup$0

Best Deal-$2,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell35 days

Dealer Profile

Inventory494 vehicles

Avg Markup (All Models)-$1,118

Avg Markup (Super Duty)-$870

% Below MSRP83%

Avg Days to Sell28 days

Avg Sold Markup-$911

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