Deal Sheet: 2026 Super Duty F-250 Platinum

Ronnie Watkins Ford · Gadsden, AL · VIN: 1FT8W2BM0TEF46253

Negotiation Guide

Opening Offer

$99,013

Fair Price

$100,513

Walk Away Above

$100,524

• Recent buyers paid ~$22 below MSRP

Price Breakdown

Est. Dealer Cost$90,482

Est. Invoice$93,498

Holdback (est.)$3,016

MSRP (Sticker)$100,535

Asking Price$100,535

Markup$0

Est. Dealer Margin on This Car$10,054

Percentile100% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold1358

Avg Markup-$22

Median Markup$0

Best Deal-$2,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell35 days

Dealer Profile

Inventory105 vehicles

Avg Markup (All Models)-$2,510

Avg Markup (Super Duty)-$1,000

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$1,488

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