Deal Sheet: 2026 Super Duty F-250 Platinum

Group 1 Ford of Rockwall · Rockwall, TX · VIN: 1FT8W2BM0TEE68900

Negotiation Guide

Opening Offer

$102,329

Fair Price

$103,829

Walk Away Above

$104,320

• Recent buyers paid ~$15 below MSRP
• Sitting 73 days (avg 38) — extra leverage

Price Breakdown

Est. Dealer Cost$94,329

Est. Invoice$97,473

Holdback (est.)$3,144

MSRP (Sticker)$104,810

Asking Price$104,810

Markup$0

Est. Dealer Margin on This Car$10,481

Percentile100% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold1135

Avg Markup-$15

Median Markup$0

Best Deal-$2,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell38 days

Dealer Profile

Inventory388 vehicles

Avg Markup (All Models)-$2,272

Avg Markup (Super Duty)-$842

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,836

Cheaper Super Duty F-250 Platinum Inventory

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-$2,500$96,20573d

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-$2,500$94,06573d

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-$2,500$94,07573d

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-$2,500$94,84073d