Deal Sheet: 2026 Super Duty F-250 Platinum

Jim Ellis Ford Sandy Springs · Atlanta, GA · VIN: 1FT8W2BM0TED53505

Negotiation Guide

Opening Offer

$96,162

Fair Price

$97,662

Walk Away Above

$97,953

• Recent buyers paid ~$22 below MSRP
• Sitting 55 days (avg 35) — extra leverage

Price Breakdown

Est. Dealer Cost$88,421

Est. Invoice$91,368

Holdback (est.)$2,947

MSRP (Sticker)$98,245

Asking Price$98,245

Markup$0

Est. Dealer Margin on This Car$9,825

Percentile100% of inventory is priced lower

Days on Lot55 days

What Others Paid (Last 30 Days)

Cars Sold1358

Avg Markup-$22

Median Markup$0

Best Deal-$2,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell35 days

Dealer Profile

Inventory165 vehicles

Avg Markup (All Models)-$2,373

Avg Markup (Super Duty)-$882

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,781

Cheaper Super Duty F-250 Platinum Inventory

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-$2,500$94,06555d

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-$2,500$95,54055d

Sunrise Ford of FontanaFontana, CA

-$2,500$94,84055d

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-$2,500$95,3302d

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-$2,500$91,29555d

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-$2,500$98,88055d

Port Lavaca FordPort Lavaca, TX

-$2,500$94,68555d

Hamilton FordClovis, NM

-$2,500$91,51050d