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Deal Sheet: 2026 Explorer Active
Kelly Ford · Melbourne, FL · VIN: 1FMUK7DH8TGB80601
This Is Already a Great Deal
Opening Offer
$39,308
Asking Price
$38,620
Max Price
$38,620
- • Recent buyers paid ~$1,252 below MSRP
- • Sitting 35 days (avg 20) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $2,925 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$38,808
Est. Invoice$40,102
Holdback (est.)$1,294
MSRP (Sticker)$43,120
Asking Price$38,620
Markup-$4,500
Est. Dealer Margin on This Car$-188
Percentile32% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold6084
Avg Markup-$1,252
Median Markup-$1,000
Best Deal-$3,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell20 days
Dealer Profile
Inventory205 vehicles
Avg Markup (All Models)-$2,644
Avg Markup (Explorer)-$4,197
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$980
Price History
Jun 13, 2026$42,120 → $41,620(-$500)
Jul 9, 2026$41,620 → $38,620(-$3,000)
Cheaper Explorer Active Inventory
Planet FordSpring, TX
-$4,500$41,88021d
Baytown FordBaytown, TX
-$4,500$41,92028d
Tomball Ford, Inc.Tomball, TX
-$4,500$38,77523d
Tomball Ford, Inc.Tomball, TX
-$4,500$41,02516d
McRee Ford, Inc.Dickinson, TX
-$4,500$41,42528d
McRee Ford, Inc.Dickinson, TX
-$4,500$38,28028d
Legacy Ford of RosenbergRosenberg, TX
-$4,500$41,02521d
Cook FordTexas City, TX
-$4,500$38,34023d
Gullo Ford of ConroeConroe, TX
-$4,500$41,02521d
Reddick Brown FordMorrison, TN
-$4,500$46,0152d