Deal Sheet: 2026 Expedition Active

Uptown Ford · Wauwatosa, WI · VIN: 1FMJU1J8XTEA50152

Negotiation Guide

Opening Offer

$73,799

Fair Price

$75,299

Walk Away Above

$75,664

• Recent buyers paid ~$325 below MSRP
• Sitting 66 days (avg 43) — extra leverage

Price Breakdown

Est. Dealer Cost$68,427

Est. Invoice$70,708

Holdback (est.)$2,281

MSRP (Sticker)$76,030

Asking Price$76,030

Markup$0

Est. Dealer Margin on This Car$7,603

Percentile100% of inventory is priced lower

Days on Lot66 days

What Others Paid (Last 30 Days)

Cars Sold745

Avg Markup-$325

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory97 vehicles

Avg Markup (All Models)+$1,276

Avg Markup (Expedition)$0

% Below MSRP56%

Avg Days to Sell30 days

Avg Sold Markup+$237

Cheaper Expedition Active Inventory

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-$2,000$71,58566d

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-$2,000$71,58566d

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-$2,000$69,50061d

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