Deal Sheet: 2026 Expedition Active

Chula Vista Ford · Chula Vista, CA · VIN: 1FMJU1J81TEA44191

Negotiation Guide

Opening Offer

$66,304

Fair Price

$67,804

Walk Away Above

$68,149

• Recent buyers paid ~$325 below MSRP
• Sitting 66 days (avg 43) — extra leverage

Price Breakdown

Est. Dealer Cost$61,646

Est. Invoice$63,700

Holdback (est.)$2,055

MSRP (Sticker)$68,495

Asking Price$68,495

Markup$0

Est. Dealer Margin on This Car$6,850

Percentile100% of inventory is priced lower

Days on Lot66 days

What Others Paid (Last 30 Days)

Cars Sold745

Avg Markup-$325

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory162 vehicles

Avg Markup (All Models)-$2,383

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,838

Cheaper Expedition Active Inventory

Cogswell FordRussellville, AR

-$2,000$71,58566d

Leif Johnson Ford of AustinAustin, TX

-$2,000$71,58566d

Cannon Ford, Lincoln, LLCCleveland, MS

-$2,000$71,58566d

Yaklin FordRichwood, TX

-$2,000$67,34566d

Cavender Grande FordSan Antonio, TX

-$2,000$69,49066d

Hixson FordLeesville, LA

-$2,000$64,23566d

Ford of BoerneBoerne, TX

-$2,000$67,84066d

Northside FordSan Antonio, TX

-$2,000$69,83566d

Northside FordSan Antonio, TX

-$2,000$69,50061d

Billy Wood FordJena, LA

-$2,000$67,84066d